Our Story

Our Story

Novra was founded with one mission: to deliver high-quality garments at an affordable price, without ever losing sight of grace and elegance. We're a proudly homegrown brand, built from the ground up right here in Sri Lanka.

Our founder brings over five years of hands-on industry experience and is closely involved in every stage of production, from the very first sketch to the finished piece. That level of care shows in every garment we make.

Every piece is produced locally in Sri Lanka, and we work mainly in linen and 100% cotton — fabrics chosen specifically because they suit our climate and keep you comfortable all day.

Today, Novra designs for women. Next, we're expanding into Islamic modest wear and menswear, so more of you can be part of the Novra story.

What We Stand For

Contemporary Fashion

Modern, wearable designs sold direct-to-consumer, so you get more value with every purchase.

Accessible-Premium

Elevated above generic local boutiques, priced well below imported designer labels.

Made for Sri Lanka

Designed first for Colombo and its suburbs, with fabrics suited to our weather.

Our Personality

Confident, clean, and modern — with an everyday sense of casual comfort.